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Unformatted text preview: 1 University of Southern California Marshall School of Business BUAD 497: STRATEGIC MANAGEMENT Spring 2010 Professor: Philip H. B. More, Ph.D. Office: Hoffman Hall 714 Phones: Office: 1-213-740-0744 Email: [email protected] Sections: 15090R, 10-11.50 a.m., M,W., ACC201 Office Hours: M, W. 3:00 p.m. – 4:00 p.m. and by appointment Prerequisites: 1 from (BUAD-250b or BUAD-301 or BUAD-305) and (BUAD-304 and BUAD-306 and BUAD-307) and 1 from (BUAD-302 or BUAD-302T) Co-requisite: 1 from (BUAD-311 or BUAD-311T). You must have completed all of the prerequisites before enrolling in this course. COURSE DESCRIPTION This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, and skills and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes buyers/consumers, suppliers, technology, economics, capital markets, competitors, government, and global forces and it assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm. 2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop the “general management point of view” among participants. This point of view is the best vantage point for making decisions that effect long run business performance. The key strategic business decisions of concern in this course involve determining and shaping organizational purpose to evolving opportunities, creating competitive advantages, choosing competitive strategies, securing and defending sustainable market positions, and allocating critical resources over long periods. Decisions such as these can only be made effectively by viewing a firm holistically , and over the long term. This course is intended to help you develop skills for formulating strategy. These skills will help you in whatever job you take after graduation as well as in your personal investing and choice of employment. The strategy formulation process demands the mastery of a body of analytical tools and the ability to take an...
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This note was uploaded on 03/28/2010 for the course BUAD 497 taught by Professor Degravel during the Spring '07 term at USC.
- Spring '07