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Chapter5Q01answer0[1] - Chapter 5 Question 1 0.4 Low demand...

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Chapter 5 Question 1 0.4 Profit Low demand ($000) –20 0.5 Advertise in music press Medium demand 20 12 0.1 High demand 100 0.1 Low demand –60 0.3 Also advert in national Medium demand –20 24 0.6 High demand 60 0.05 Low demand –100 0.15 Also advert on radio Medium demand –60 2 0.8 High demand 20 (continued...
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The red boxes show the expected profits of the three options in $000s. It can be seen that Option 2, ‘Advertise in the music
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