Chapter5Q01answer0[1] - Chapter 5 Question 1 0.4 Low demand...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 5 0.4 Profit Low demand ($000) –20 0.5 Advertise in music press Medium demand 20 12 0.1 High demand 100 0.1 Low demand –60 0.3 Also advert in national Medium demand –20 24 0.6 High demand 60 0.05 Low demand –100 0.15 Also advert on radio Medium demand –60 2 0.8 High demand 20 (continued. ..
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The red boxes show the expected profits of the three options in $000s. It can be seen that Option 2, ‘Advertise in the music
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/29/2010 for the course DMVS 324 taught by Professor Muller during the Spring '10 term at Stellenbosch University-South Africa.

Page1 / 2

Chapter5Q01answer0[1] - Chapter 5 Question 1 0.4 Low demand...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online