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Unformatted text preview: Global Marketing Ch. 2 The Dynamic Environment of I nternational T rade • Global Perspective o Barriers to trade are one the major issues confronting international marketers. o Progress is being made to lower and eliminate tariffs. o Creation of the World Trade Organization is one of the biggest victories for free trade in decades. • The 20 th to the 21 st Century o First half of the 20 th century: depression. Second half: Struggles between countries espousing the sot Marxist approach and those following a democratic capitalist approach to economic development. o Marshall Plan was used by U.S. to assist in rebuilding Europe. Tried to create a strong world economy. New noncommunist world economies grew and new markets created. o Built up world economy which enabled them to buy more from us. o General Agreement on tariffs and Trade (GATT): A forum for member countries to negotiate a reduction of tariffs and other barriers to trade. Eventually became part of WTO. o World T rade and U.S. Multinationals Rapid growth of war-torn economies and underdeveloped countries coupled with large-scale economic cooperation and assistance led to new global marketing opportunities....
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This note was uploaded on 03/29/2010 for the course BUSI MKTG 4280 taught by Professor Chowdhury during the Spring '10 term at North Texas.
- Spring '10