Lign 176 Agn 6

Lign 176 Agn 6 - In this exercise Id like you to examine...

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LGN 176 – Fall 09 Assignment 6 This week we begin to examine the notions of enthymeme and common ground . Please define what is meant by these two notions. They both prove to be crucial constructs in calculating how one can convey more than what is literally said in linguistic pragmatics. That is, there is more to a message than simply deriving the literal meaning. Targeted audiences, as I will suggest, co-construct intended meanings with the message-maker by supplying likely premises or conclusions which permit the message to convey more than seems obvious without reflection.
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Unformatted text preview: In this exercise Id like you to examine the following three ads and to consider what (sets of) common knowledge seems to be presupposed in each ad, i.e., what can the targeted audiences expected know, for example as a part of their shared cultural knowledge and stereotypes, that would facilitate positive responses and appropriate meaning-making among readers? Please sit back and reflect on these ads as if they were precious cultural artifacts that gave us our only clues about the belief systems of expired cultures. Have fun!...
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This note was uploaded on 03/29/2010 for the course LIGN 176 taught by Professor Ackerman during the Fall '09 term at UCSD.

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Lign 176 Agn 6 - In this exercise Id like you to examine...

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