Unformatted text preview: values appear to be presupposed in the ad? Consider why specific images and language might used in this connection. 2. How does the advertiser try to motivate the reader to act and who does the ad target as its main audience? Here too, consider specific images and language in the ad. 3. Speculate on the type of worldview such an ad promotes? In other words, what kind of world will the purchaser of Lucky Strikes inhabit? What values are promoted in the ad? 4. In what ways does this ad depart from your experiences with modern ads for cigarettes? (You might find it helpful here to simply take a representative cigarette ad form a newspaper or magazine and compare your impression to this with you impression to the lucky Strike ad)....
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This note was uploaded on 03/29/2010 for the course LIGN 176 taught by Professor Ackerman during the Fall '09 term at UCSD.
- Fall '09