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Unformatted text preview: le conditioned responses and we buy their products. Marketing/Advertising Marketing/Advertising Subliminal Repeated Exposure – the repeated exposure effect is stronger when the stimulus is NOT consciously perceived than when the individual is aware of it Marketing/Advertising Marketing/Advertising Strategies 1) Affect – consumers generally like whatever is associated with positive affect and dislike results from association with negative affect. Example, the media is aware that facial features el...
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This note was uploaded on 03/30/2010 for the course PSYCHOLOGY psy1000 taught by Professor Cico during the Fall '09 term at Brevard Community College.
- Fall '09