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Unformatted text preview: icit positive and negative reactions from others. Mickey Mouse originally was a rather aggressive character. Over his career he has become more loving and lovable. His face has become rounder, his eyes bigger, and his appearance more youthful. Marketing/Advertising Marketing/Advertising 2) Overt Characteristics Physical attractiveness – consumers generally like products associated with attractive people compared to unattractive people 3)Similarity – Consumers generally like products, people, and advertisements that highlight attitudes similar to their own and to which they can...
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This note was uploaded on 03/30/2010 for the course PSYCHOLOGY psy1000 taught by Professor Cico during the Fall '09 term at Brevard Community College.
- Fall '09