Marketing_lecture

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: icit positive and negative reactions from others. Mickey Mouse originally was a rather aggressive character. Over his career he has become more loving and lovable. His face has become rounder, his eyes bigger, and his appearance more youthful. Marketing/Advertising Marketing/Advertising 2) Overt Characteristics ­ Physical attractiveness – consumers generally like products associated with attractive people compared to unattractive people 3)Similarity – Consumers generally like products, people, and advertisements that highlight attitudes similar to their own and to which they can...
View Full Document

This note was uploaded on 03/30/2010 for the course PSYCHOLOGY psy1000 taught by Professor Cico during the Fall '09 term at Brevard Community College.

Ask a homework question - tutors are online