{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

CH06_withFigures - Chapter 6 BUSINESS ANALYTICS AND DATA...

Info iconThis preview shows pages 1–15. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 6 BUSINESS ANALYTICS AND DATA VISUALIZATION
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Learning Objectives Describe business analytics (BA) and its importance to organizations List and briefly describe the major BA methods and tools Describe how online analytical processing (OLAP), data visualization, and multidimensionality can improve decision making Describe advanced analysis methods
Background image of page 2
Learning Objectives Describe geographical information systems (GIS) and their support to decision making Describe real-time BA Describe how business intelligence (BI) supports competitive intelligence Describe automated decision support (ADS) systems and their benefits
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Learning Objectives Explain how the Web relates to BA Describe Web intelligence and Web analytics and their importance to organizations Describe implementation issues related to BA and success factors for BA
Background image of page 4
Business intelligence (BI ) The use of analytical methods, either manually or automatically, to derive relationships from data The Business Analytics (BA) Field: An Overview
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The essentials of BA Analytics The science of analysis. Business analytics (BA) The application of models directly to business data. BA involves using MSS tools, especially models, in assisting decision makers; essentially a form of OLAP decision support The Business Analytics (BA) Field: An Overview
Background image of page 6
The Business Analytics (BA) Field: An Overview
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
MicroStrategy’s classification of BA tools: The five styles of BI 1. Enterprise reporting 2. Cube analysis 3. Ad hoc querying and analysis 4. Statistical analysis and data mining 5. Report delivery and alerting The Business Analytics (BA) Field: An Overview
Background image of page 8
The Business Analytics (BA) Field: An Overview
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
SAP’s classification of strategic enterprise management Three levels of support 1. Operational 2. Managerial 3. Strategic The Business Analytics (BA) Field: An Overview
Background image of page 10
Executive information and support systems Executive information systems (EIS) Provides rapid access to timely and relevant information aiding in monitoring an organization’s performance Executive support systems (ESS) Also provides analysis support, communications, office automation, and intelligence support The Business Analytics (BA) Field: An Overview
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Drill-down The investigation of information in detail (e.g., finding not only total sales but also sales by region, by product, or by salesperson). Finding the detailed sources. Online analytical processing (OLAP) An information system that enables the user, while at a PC, to query the system, conduct an analysis, and so on. The result is generated in seconds Online Analytical Processing (OLAP)
Background image of page 12
OLAP versus OLTP OLTP concentrates on processing repetitive transactions in large quantities and conducting simple manipulations OLAP involves examining many data items complex relationships OLAP may analyze relationships and look for patterns, trends, and exceptions OLAP is a direct decision support method Online Analytical Processing (OLAP)
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Types of OLAP
Background image of page 14
Image of page 15
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}