210 class 3 - Objectives of Business Drucker - Purpose and...

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Critical Business Thinking – Comm 210 Objectives of Business Drucker - Purpose and Objectives of a Business Dyer - Quality of Evidence Mandel-Campbell - Chapters 2-3
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Critical Business Thinking – Comm 210 Objectives for today Mind map – a type of concept map Start planning the team project Develop critical thinking skill: Analyzing and evaluating the evidence for a claim Describe and explain the “raison d'être” and primary goals of organizations Discuss the customer and society-as-a- whole as major stakeholders in business activities
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Critical Business Thinking – Comm 210 Mind Map A perfect evening with a friend Start with a blank sheet of paper Draw a representative figure of your topic in the centre of the page Print key words/draw images on lines radiating out from the central image…print on lines, one key word per line…keep lines connected…use word association and keep it flowing
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Critical Business Thinking – Comm 210 Mind Map After generating enough ideas, look at the result…look at relationships that help you organize and integrate your ideas…words that repeat can suggest themes Connect related parts with arrows, codes and colours…eliminate elements that seem extraneous…pare the mind map down to the ideas that you need for your purposes …put them in sequence if necessary…number them
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Critical Business Thinking – Comm 210 Mind Map Taking a Friend Out on A Date
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Critical Business Thinking – Comm 210 Project Guidelines Guidelines on FirstClass Create teams of 4-5 people From various business literature, select a feature article (min 1500 words) about a company (or subsidiary) published in October 2008 or subsequently . Collect other info from the internet/library to support your understanding of the activities of the firm
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Critical Business Thinking – Comm 210 Project Guidelines (cont’d) Make a specific claim about the firm’s future business success, and find various sources of evidence for this claim in the article Draw on relevant ideas of at least three authors read this term (e.g. Chandler, Drucker, Mandel-Campbell) to support your claim
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This note was uploaded on 04/01/2010 for the course JMSB COMM 210 taught by Professor Barbarareda during the Winter '09 term at Concordia Canada.

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210 class 3 - Objectives of Business Drucker - Purpose and...

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