210 class 4.ver 1 - CLASS 4 Drucker Purporse and Objectives...

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Critical Business Thinking – Comm 210 CLASS 4 Drucker – Purporse and Objectives of a Business AND Leadership Mintzberg – Managerial Roles Mandel-Campbell Chapters 4 and 5
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Critical Business Thinking – Comm 210 Objectives for today Drucker on Purpose and Objectives of Business Recognize the key role of upper management in setting a direction for the organization…what is leadership? Explain other major functions of managers in business organizations Practice in essay-writing: Finding and presenting your own evidence for a claim Assignment 1 outline – Claim and evidence
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Critical Business Thinking – Comm 210 Peter Drucker (1909- 2005) Often called the “father of modern management.” Attained “guru” status with numerous books and articles on the importance of management, innovation, entrepreneurship and strategies to manage a changing environment
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Critical Business Thinking – Comm 210 Drucker’s claims Customer-creation and innovation form the central purpose of business Concept list Marketing versus selling Customer needs/values → marketing product/service Products/services → seeking markets to sell in Environmental change Enterprises exist only where there is growth/change Growth comes from being better not necessarily bigger Success makes obsolete the very behaviour that achieved it Businesses have a short shelf life Keep an eye on demographics & market structures
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Critical Business Thinking – Comm 210 Drucker’s claims – Concept List Innovation versus invention Innovation results in lower price or better product or different use or different product (most productive) Innovation is economic – invention is technological Innovation provides greater wealth producing capacity Common vision of the business Needed for risk taking decisions to be aligned Responsibility of top management Comes from the customer’s needs /wants/values Have to decide who your customer is defines the business. . where is she?. . what is the customer buying (e.g., a utitility or status?) Who is the customer in the pharmaceutical business?
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Critical Business Thinking – Comm 210 Drucker’s claims – Concept List Need to define what is , what will and what should our business be…give up the old that no longer delivers value? Key business objectives needed to deliver on
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This note was uploaded on 04/01/2010 for the course JMSB COMM 210 taught by Professor Barbarareda during the Winter '09 term at Concordia Canada.

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210 class 4.ver 1 - CLASS 4 Drucker Purporse and Objectives...

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