210 class 5 - Objectives for today Recognize the key role...

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Critical Business Thinking – Comm 210 Objectives for today Recognize the key role of upper management in setting a direction for the organization Understand why vision plays a role in a company’s success Be able to reconcile the need for stability with the need for change Uncover & critique underlying assumptions and values - think about your own values and assumptions MC Chapter 7
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Critical Business Thinking – Comm 210 What do you value? Terminal values Goals you might like to achieve during your lifetime (Column 1) Instrumental values Preferable modes of behaviour or means of achieving the terminal values (Column 2) If your values differ from those of your family, friends, co-workers, or colleagues in your Comm 210 project would it matter? Why or why not?
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Critical Business Thinking – Comm 210 Values of managers People in the same occupation tend to hold similar values Corporate managers say self-respect and security are their top-ranked terminal values Truthfulness and dependability are their top-ranked instrumental values
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Critical Business Thinking – Comm 210 BUILDING YOUR COMPANY’S VISION CORE PURPOSE FIXED STRATEGIES ADAPTING + = HEWLETT-PACKARD MERCK SONY 3M “BUILT TO LAST” OUTPERFORMED THE STOCK MARKET BY 12 TO 1 Preserve the CORE – Stimulate PROGRESS
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Critical Business Thinking – Comm 210 VISION PROVIDES GUIDELINES ABOUT WHAT CORE TO PRESERVE AND WHAT FUTURE TO STIMULATE PROGRESS TOWARD. CORE IDEOLOGY YIN ENVISIONED FUTURE YANG WHAT WE STAND FOR AND WHY WE EXIST…THE GLUE WHAT WE ASPIRE TO BECOME, TO ACHIEVE,TO CREATE HP’S CORE IDEOLOGY transcends cycles, fads, leaders DEEP RESPECT FOR THE INDIVIDUAL DEDICATION TO AFFORDABLE QUALITY AND RELIABILITY COMMITMENT TO COMMUNITY RESPONSIBILITY MAKE TECHNICAL CONTRIBUTIONS FOR HUMANITY
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Critical Business Thinking – Comm 210 CORE IDEOLOGY CORE VALUES CORE PURPOSE TIMELESS GUIDELINES NO EXTERNAL JUSTIFICATION INTRINSIC VALUE WALT DISNEY’S IMAGINATION AND WHOLESOMENESS NORDSTROM’S SERVICE TO THE CUSTOMER WOULD YOU MAINTAIN YOUR CORE VALUES IF THE MARKETPLACE WAS NO LONGER INTERESTED IN THEM? WOULD THEY BE STILL VALID IN 100 YEARS? IF YOU STARTED A NEW COMPANY WOULD YOU BRING THESE SAME CORE VALUES? PURPOSE IS NEVER FULLY REALIZED BUT INSPIRES CHANGE ACCOMPLISHING SOMETHING COLLECTIVELY THAT COULD NOT BE ACCOMPLISHED SEPARATELY - TO MAKE PEOPLE HAPPY; WALT DISNEY TO STRENGTHEN THE SOCIAL FABRIC BY CONTINUALLY DEMOCRATIZING HOME OWNERSHIP; FANNIE MAE WHO WE ARE RAISON D’TRE Between 3 and 5 The Soul of the Company lasts 100 years
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Critical Business Thinking – Comm 210 DISCOVERING CORE IDEOLOGY WHAT CORE VALUES DO WE TRULY AND PASSIONATELY HOLD
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210 class 5 - Objectives for today Recognize the key role...

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