210 class 9 - CLASS 9 THE COMMUNITY CONTEXT REVIEW GREINER...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Critical Business Thinking – Comm 210 CLASS 9 THE COMMUNITY CONTEXT REVIEW GREINER CAUSAL CLAIMS TECHNIQUES OF PERSUASION BURLINGHAM CHAPTERS 3 AND 4
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Critical Business Thinking – Comm 210 Objectives for today Greiner and Burlingham Causal Claims Recognize the variety of stakeholders who may have a vested interest in a business Consider how firms keep track of their own success Describe why measurement is important for companies to achieve their goals Critical thinking skills: Techniques of persuasion. Practice techniques in your own writing.
Background image of page 2
Critical Business Thinking – Comm 210 Creativity Leadership Direction Autonomy Delegation Control Coordination Red Tape Collaboration Psychological Burnout?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Critical Business Thinking – Comm 210 Small Giants  (ch 1-2) as evidence for  Greiner’s claims? Find examples of “revolution” and “evolution” Which companies avoided growth? Was it the right decision? Explain Which companies grew? What was the impact? Did the growth rate of the industry influence the companies’ business activities and decisions? Explain and provide examples “Top managers should leave if their style is not appropriate.” Did any managers do this? Should some managers who didn’t leave have done so? Give examples
Background image of page 4
Critical Business Thinking – Comm 210 Causal claims Causal explanation = Author’s interpretation of Rival causes: The same evidence can be consistent with different interpretations Examine critically causal explanations of Differences between groups Association of characteristics Reverse causation? Effect of 3rd variable? Claims of post hoc, ergo propter hoc Can we ever be sure? Importance of experimental research
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Critical Business Thinking – Comm 210 Critiquing causal claims A study by consulting firm Watson Wyatt suggested a strong link  between CEO compensation and business performance as measured by the  stock market returns and profitability  of 209 companies.    Companies whose CEOs received higher compensation delivered a  one year shareholder  return of 4.9%, while companies with lower paid  CEOs delivered a one year return of minus 4.3%.  The writer implied that  higher paid CEOs are more motivated to perform well. Montreal Gazette, 2003 What is the causal claim?  Can you think of an alternative explanation? What type of  rival cause is it?
Background image of page 6
Critical Business Thinking – Comm 210 Critiquing causal claims      When people are asked for CEO success stories, the names that come up are Bill  Gates of Microsoft, Bob Galvin of Motorola, Andy Grove of Intel and Jack Welch  of General Electric. The first two never finished their undergraduate degrees; the  last two have PhDs in chemical engineering. On the other end of the spectrum, 38 
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/01/2010 for the course JMSB COMM 210 taught by Professor Barbarareda during the Winter '09 term at Concordia Canada.

Page1 / 33

210 class 9 - CLASS 9 THE COMMUNITY CONTEXT REVIEW GREINER...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online