Exam 2 Identifications compiled

Exam 2 Identifications compiled - Exam 2 Identifications 1...

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Exam 2 Identifications 1. Fear Appeal- component of a message that contains information that directly relates to some dreaded effect that could be suffered by the persuadee or by persons for whom this person is responsible for, such as a child 2. Door-in-the-face- people can be persuaded if a large request is made followed by a smaller request (Foot-in-the-door- both are strategies often associated with a sales scenario) 3. Liking - strategy for compliance gaining, tends to increase when people see their communication partners being supportive and similar, “compliance request-” if someone likes (has positive regard and affection for) another, the other can solicit compliance by reminding the target of this regard and affection: “since you are my friend, you will/will you?” 4. Cognitive Involvement - the more something is related to my self-interest (degree of involvement), the more likely I am to receive the information and think about it- even if I don’t ultimately use it 5. Attitude- learned predisposition to respond to a consistently favorable/unfavorable manner with respect to a given object 6. Anchoring Attitude- attitude position held by a person from which they compare and evaluate other positions by the extent to which the two are similar/dissimilar 7. Central Cognitive Processing- if I’m facing an important decision, I’ll work hard at getting that message by concentrating more than if it were unimportant to me 8. Proxemics- study of how people communicate with distance and space ranging from architecture to the positioning of one person’s body in relation to another’s during interaction 9. Grave Dressing- occurs when people communicate to get over the relationship, engage in retrospection and present the “breakup” story to their acquaintances 10. Social Conflict- contest for scarce resources/positions in which participants are ego-involved 11. Synchronized Communication- relates to conversational styles that affect how easily people
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This note was uploaded on 04/01/2010 for the course COMM 1302 taught by Professor Heath during the Spring '08 term at University of Houston.

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Exam 2 Identifications compiled - Exam 2 Identifications 1...

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