Ad Council Sheri Klein - Thirty years after The Crying...

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Thirty years after “The Crying Indian”: Thoughts on development of new littering campaigns Georgia Litter Summit August 30, 2006
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The Ad Council’s Mission To identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
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The Crying Indian Campaign Sponsor: Keep American Beautiful, Inc. Agency: Marstellar, Inc. Campaign Launch: 1961 "The Crying Indian," first aired on Earth Day in 1971 Tagline: "People Start Pollution. People can stop it."
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Campaign Success The Crying Indian Campaign: Helped usher in Earth Day and the launch of the Environmental Protection Agency Motivated 100,000 people in the first four months to request a booklet on how to reduce pollution Helped reduce litter by as much as 88 percent over a 10-year period Won two Clio awards; Ad Age and TV Guide described it as one of the 50 greatest commercials ever
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Ad Council Sheri Klein - Thirty years after The Crying...

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