psy2_lec12_cognition - Cognition and comparative cognition...

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Cognition and comparative cognition “Thinking, knowing, remembering, and communicating”
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Knowledge and categorization s Concepts: b mental groupings of similar objects, ideas, or events b Prototypes: the “best” example of a concept
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Knowledge and categorization s Hierarchical categorization b Neural networks and spreading activation Bird Robin Canary Ostrich Feathers Flying Wings Animals Animals Animals Dog Horse Furry Cute
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Spreading activation s The Implicit Associations Test b How closely do you relate the concepts of “good” and “bad” to other concepts? s Step 1: You will be presented with a series of pictures. For each one, say “left” if it is George Bush, and say “right” if it is Bill Clinton.
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The IAT Step 1 George Bush Bill Clinton
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The IAT Step 2 s Step 2: You will be presented with a series of words. For each one, say “left” if it is a word with a good meaning, and say “right” if it is a word with a bad meaning.
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The IAT: Step 2 Good Bad Rainbow Death Vomit Happy
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The IAT: Step 3 s A more difficult categorization task s You will be presented with either a picture or a word. For each one: b Say “left” if it’s either George Bush or a bad word b Say “right” if it’s either Bill Clinton or a good word
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The IAT: Step 3 George Bush or bad Bill Clinton or good Death Rainbow Vomit Happy
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The IAT: Step 4 s Another more difficult categorization task s You will be presented with either a picture or a word. For each one: b Say “left” if it’s either George Bush or a good word b Say “right” if it’s either Bill Clinton or a bad word
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The IAT: Step 3 George Bush or good Bill Clinton or bad Death Rainbow Vomit Happy
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psy2_lec12_cognition - Cognition and comparative cognition...

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