Sample_Course__Project_Proposal

Sample_Course__Project_Proposal - GM 591 Leadership and...

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GM 591: Leadership and Organizational Behavior Project Proposal Overview of Organization The organization that will be the topic of discussion in my final project paper is ADC Telecommunications. ADC is a publicly traded, global, manufacturing telecommunications company whose headquarters are in the Twin Cities. We primarily sell copper and fiber products to customers like Verizon and AT&T/Cingular. Like many other telecommunication companies, ADC went thru a significant down-turn around 2000. Not only did locations get shut-down and hundreds of people got laid off, the morale and culture of ADC changed. ADC went from having a top benefits package to having a decent benefits package. They used to have all types of employee incentives and appreciation activities. Now the employees are lucky if they get a caramel apple in the fall and an appreciation meal at the holidays. Rewards for employees doing well are not there anymore. With the down-turn, ADC lost a lot of their highly skilled, highly valuable employees. They’ve consciously tried to
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