Notes - 10/29 Lecture Chapter-4 Attribution 1 Attribution cognitive thinking approach to motivation 2 The Self-Serving Atrributional Bias a

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10/29 Lecture Chapter-4 Attribution 1. Attribution- cognitive thinking approach to motivation 2. The Self-Serving Atrributional Bias a. Ego-protecting enhancing b. Self-esteem i. Protecting ourselves when we fail by not taking the blames, always looking at outside forces and making excuses Internal external Stable Unstable Table above was introduced by Heider, and he said that the things in the middle were what we attributed to our success When we fail we blame it on the external forces and when we succeed we look at he internal attributes Weiner took what Heider said and expanded on it with the internal/external and stable/unstable aspects o Looked at what we can control Casual and Dispositional Attribution Casual-why something happened Dispositional- influences about a quality/trait someone may posses Russel’s Casual Dimension Scale Locus of Casualty Stability Controllability Perception is the key element Search for prediction and understanding o Based on int/ext dimensions and controllability we have over those things ability Task difficulty effort luck
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This note was uploaded on 04/05/2010 for the course EXSC 310 taught by Professor Callaghan during the Fall '07 term at USC.

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Notes - 10/29 Lecture Chapter-4 Attribution 1 Attribution cognitive thinking approach to motivation 2 The Self-Serving Atrributional Bias a

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