IOE 422 W2010 Class 4-1

IOE 422 W2010 Class 4-1 - Winter 2010 Kurt Skifstad...

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Unformatted text preview: Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Class #4 Business Models, Competitive Advantage, Myers-Briggs Kurt Skifstad [email protected] Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Administrative • Big week next week: – Tues: Project 1 – Thurs: Speaker #1 Class 4 – 2 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Review • Finding the Right Opportunity • Vision, Mission, Mantra • Value Proposition • Dominant and Discriminating Value Class 4 – 3 Attractive Opportunity • Timely • Solvable • Important • Profitable • Favorable context Capabilities / Skills • Good at the needed tasks • Willing to learn Interests, Passions, Commitment • Like the tasks • Like the challenges • Committed to do what’s required The Sweet Spot Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p The Business Model • The venture’s current set of assumptions about: – The customer / market – The value prop – Differentiation – Product scope – Organizational structure – Value Capture (Revenue model, Competitive Advantage) – Employees Value (attraction and retention) • Describes how the venture will deliver value and generate revenue Class 4 – 4 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p What is a Market • “a specified category of potential buyers” (merriam-webster.com) • Examples: – American teenagers – Tool and die manufacturers – Smart phone owners who love yoga and have kids under the age of five – Global 2000 corporations Class 4 – 5 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Bus. Model Examples American Airlines Southwest Airlines Customer Traveller who needs to fly many places throughout the world Traveller who desires to fly routes served point to point Value Prop Product, Accessibility...
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This note was uploaded on 04/05/2010 for the course IOE IOE 422 taught by Professor Skifstad during the Winter '10 term at University of Michigan.

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IOE 422 W2010 Class 4-1 - Winter 2010 Kurt Skifstad...

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