IOE 422 W2010 Class 4-1 - Class#4 Business Models...

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Winter 2010 Kurt Skifstad ([email protected]) IOE 422 Entrepreneurship Class #4 Business Models, Competitive Advantage, Myers-Briggs Kurt Skifstad [email protected]
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Winter 2010 Kurt Skifstad ([email protected]) IOE 422 Entrepreneurship Administrative Big week next week: Tues: Project 1 Thurs: Speaker #1 Class 4 – 2
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Winter 2010 Kurt Skifstad ([email protected]) IOE 422 Entrepreneurship Review Finding the Right Opportunity Vision, Mission, Mantra Value Proposition Dominant and Discriminating Value Class 4 – 3 Attractive Opportunity Timely Solvable Important Profitable Favorable context Capabilities / Skills Good at the needed tasks Willing to learn Interests, Passions, Commitment Like the tasks Like the challenges Committed to do what’s required The Sweet Spot
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Winter 2010 Kurt Skifstad ([email protected]) IOE 422 Entrepreneurship The Business Model The venture’s current set of assumptions about: The customer / market The value prop Differentiation Product scope Organizational structure Value Capture (Revenue model, Competitive Advantage) Employees Value (attraction and retention) Describes how the venture will deliver value and generate revenue Class 4 – 4
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Winter 2010 Kurt Skifstad ([email protected]) IOE 422 Entrepreneurship What is a Market “a specified category of potential buyers” (merriam-webster.com) Examples: American teenagers Tool and die manufacturers Smart phone owners who love yoga and have kids under the age of five Global 2000 corporations Class 4 – 5
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Winter 2010 Kurt Skifstad ([email protected]) IOE 422 Entrepreneurship Bus. Model Examples American Airlines Southwest Airlines Customer Traveller who needs to fly many places throughout the world Traveller who desires to fly routes served point to point Value Prop Product, Accessibility price, service Differentiation Goes almost anywhere
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