IOE 422 W2010 Class 16 032310

IOE 422 W2010 Class 16 032310 - Winter 2010 Kurt Skifstad

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Unformatted text preview: Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p 1Class 12 1 Class 10 1 Class #16 Revenue Models, Revenue Growth Kurt Skifstad skifstad@umich.edu Class16 1 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p 2Class 15 2 Administrative Homework due Friday Business Model (working) Customer Definition (who is, who isnt) Customer Need Key Competition Key Differentiators (working) Operations Timeline (working) PLUS: LIST THE ASPECTS OF YOUR PLAN THAT WILL BE MOST CENTRAL TO CONVINCING SOMEONE TO INVEST IN YOUR VENTURE Class 16 2 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p Definitions Revenue = sales (returns, rebates, discounts) Revenue Model describes how the firm will generate revenue 3Class 16 3 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p Revenue Models Product Sales Licensing Subscription Advertising Transaction Fee Affiliate Examples: Amazon, NYT, Wendys, Kroger, Microsoft, Weather Channel 4Class 16 4 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p More Definitions Profit = Revenue Cost Profit Model mechanism a firm uses to reap profits from revenues Example Profit Models: Sears, GE finance charges Newspapers classified ads Xerox replacement toner cartridges 5Class 16 5 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p Product Value, Revenue, and Profit 6Class 16 6 Revenue Cost Profit Customer Value Capture Value to Customers Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p Models, Models, Models Business Model Revenue Model Profit Model 7Class 16 7 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s...
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IOE 422 W2010 Class 16 032310 - Winter 2010 Kurt Skifstad

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