IOE 422 W2010 Class 16 032310

IOE 422 W2010 Class 16 032310 - Winter 2010 Kurt...

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Unformatted text preview: Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p 1Class 12 – 1 Class 10 – 1 Class #16 Revenue Models, Revenue Growth Kurt Skifstad [email protected] Class16– 1 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p 2Class 15– 2 Administrative • Homework due Friday – Business Model (working) – Customer Definition (who is, who isn’t) – Customer Need – Key Competition – Key Differentiators (working) – Operations Timeline (working) – PLUS: LIST THE ASPECTS OF YOUR PLAN THAT WILL BE MOST CENTRAL TO CONVINCING SOMEONE TO INVEST IN YOUR VENTURE Class 16– 2 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Definitions • Revenue = sales – (returns, rebates, discounts) • Revenue Model – describes how the firm will generate revenue 3Class 16– 3 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Revenue Models • Product Sales • Licensing • Subscription • Advertising • Transaction Fee • Affiliate • Examples: Amazon, NYT, Wendy’s, Kroger, Microsoft, Weather Channel 4Class 16– 4 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p More Definitions • Profit = Revenue – Cost • Profit Model – mechanism a firm uses to reap profits from revenues • Example Profit Models: – Sears, GE – finance charges – Newspapers – classified ads – Xerox – replacement toner cartridges 5Class 16– 5 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Product Value, Revenue, and Profit 6Class 16– 6 Revenue Cost Profit Customer Value Capture Value to Customers Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s h i p Models, Models, Models • Business Model • Revenue Model • Profit Model 7Class 16– 7 Winter 2010 Kurt Skifstad ([email protected]) I O E 4 2 2 E n t r e p r e n e u r s...
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IOE 422 W2010 Class 16 032310 - Winter 2010 Kurt...

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