IOE 422 W2010 Class 18 033010

IOE 422 W2010 Class 18 033010 - Winter 2010 Kurt Skifstad

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Unformatted text preview: Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p 1Class 12 1 Class 12 1 Class 10 1 Class #18 Funding Sources Presenting the Plan, Project 2 Stuff Kurt Skifstad skifstad@umich.edu Class18 1 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p 2Class 17 2 Class 15 2 Administrative Homework due MONDAY, April 5 Marketing Plan Market segmentation, sizing Go-to-market plan (working) Marketing strategy Sales model Funding needs (working) Submit your homework as a rough draft of your business plan, including the products of your previous homework and the additional work you Class 18 2 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p 3Class 17 3 Class 15 3 Administrative (2) Doug Neal, entrepreneur Thursday (4/1) Doug Neal, professor Tues (4/6), Thurs (4/8) Class 18 3 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p Startup Adventures Update 4Class 17 4 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p Types of Funding Debt capital money borrowed that must be returned at a specified time with specified terms (eg. interest) Equity capital money given to the firm in exchange for ownership of a portion of the firm at specified terms 5Class 17 5 Winter 2010 Kurt Skifstad (skifstad@umich.edu) I O E 4 2 2 E n t r e p r e n e u r s h i p Investment Stages Seed / Startup refine concept, complete team, initial product / prototype Development (Series A) product development / prototype, ready for launch Growth (Series B) Launch and growth Maturity (IPO, etc) 6Class 17 6 Winter 2010...
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This note was uploaded on 04/05/2010 for the course IOE IOE 422 taught by Professor Skifstad during the Winter '10 term at University of Michigan.

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IOE 422 W2010 Class 18 033010 - Winter 2010 Kurt Skifstad

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