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Session 18 - Organizational Culture Part 1 Fall 2009

Session 18 - Organizational Culture Part 1 Fall 2009 - IOE...

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IOE 421 Work Organizations IOE 421 Work Organizations Session 18 Organizational Culture (Part 1) November 06, 2009
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IOE 421 Work Organizations Our Content Today Lecture – An Introduction to Organizational Culture (Part 1) Discussion of Required Reading – “Accounting for Good People” Next Class Assignments
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IOE 421 Work Organizations Modified Nadler-Tushman Open-Systems Model Technical Systems Human Resources • Selection • Roles Personal Dynamics Employee Needs Formal Organization Structure • Vertical • Horizontal Standard Operating Procedures Formal Reward System Informal Organization • Culture • Politics • Inter- departmental Relations Organization Level Department Level Individual Level Information Systems Internal Inputs Outputs Positive and Negative Feedback Stake Holders Boundary Supply Chain Competitors Market Technology Change External
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Modified Nadler-Tushman Open-Systems Model Informal Organization • Culture • Politics • Inter- departmental Relations Positive and Negative Feedback
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IOE 421 Work Organizations Question for Class Discussion Question #1 What is meant by a “Corporate Culture”? Question #2 How is a Corporate Culture created? Question #3 Do you believe Corporate Culture is important?
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IOE 421 Work Organizations Is Corporate Culture Important? Pushing Boundaries in Marketing Four months after Julie Roehm was named senior vice president of marketing communications at Wal-Mart Stores, the company’s annual shareholders meeting made the New York Times. Headlined “A Touch of Broadway Near Bentonville,” the article described how professional actors portraying Wal-Mart employees sang and danced through a 90-minute show. Introducing Mrs. Julie Roehm
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IOE 421 Work Organizations In 2004, Roehm was named as the Marketing All-Star for 2004 by Automotive News, Automotive Marketer of the Year by Brandweek and Working Mother's Top 25 Women of 2004. This was succeeded by an initiation into the AAF Advertising Hall of Achievement for outstanding performance in the field of marketing and advertising. In 2005, she was inducted into the Automotive Hall of Fame and was noted as a Top 100 Most Influential Women in the Automotive Industry. Also, in November 2005, Chrysler was named Interactive Marketer of the Year by Ad Age. In 2006, Roehm was named as runner-up Corporate Media Executive of the Year by the Delaney Report and was awarded with the University of Chicago's Graduate School of Business "Distinguished Alumni" award. Is Corporate Culture Important? Prior to Wal-Mart, Roehm was director of marketing communications for Chrysler Group, responsible for all branded communication efforts for the Chrysler, Jeep ® and Dodge brands. Roehm has been lauded for her successful efforts in moving the marketing industry's perception and consciousness regarding media mix and stale industry practices.
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IOE 421 Work Organizations ADVERTISING Wal-Mart Fires Marketing Star and Ad Agency By MICHAEL BARBARO and STUART ELLIOTT , New York Times Published: December 8, 2006
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