HERE ARE SOME SUGGESTIONS FOR ACQUIRING, PROTECTING
AND ENFORCING YOUR INTELLECTUAL PROPERTY RIGHTS.
A mark is any word, symbol, name, logo or product feature used in commerce to identify the single source of a product or service
and to distinguish one provider from another. Trademark and service mark rights can be lost if not enforced, or if assigned improperly.
Implement a process for identifying all names, marks, logos, slogans and other source identiﬁers.
Implement a process for clearing names and marks, including full and, if applicable, international searches, before adopting
and investing in new names and marks.
Seek federal registrations for marks; consider state registration if federal registration is not available.
Consider recording your registered trademarks with U.S. Customs to protect against importation of products infringing
the registered trademarks.
Consider seeking appropriate foreign registrations.
Establish and communicate a policy for appropriate use of all trademarks.
symbol for all registered marks, but only for those goods and/or services covered by the registration(s).
symbol for all unregistered marks.
Use trademarks as adjectives (e.g., KLEENEX facial tissue).
Maintenance and Enforcement
Implement docketing and other systems to ensure timely renewal ﬁlings and payments.
Police your mark, including using trademark watch services and monitoring competitors’ activities and Web sites.
There are third-party services available to assist you, and simple steps, such as signing up for search engine alerts on
your key marks, can be useful (e.g., www.google.com/alerts).
Implement systems and policies to utilize existing networks (distributors, customers, dealers, etc.) to monitor for
Monitor quality control on all licensees, distributors and dealers.