DilutionChart - Next Time: 798-807; 821-31 Administrative...

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Class 22: Dilution Administrative Next Time: 798-807; 821-31 Review Useful Articles (Class 12) and Acuff-Rose/Parody (Class 17) Last Time Likelihood of Confusion The essential test for TM infringement. The use of a similar mark is only infringement if it is likely to confuse the consuming public. Sleekcraft Threshhold: The closer the market segments, the less similar the marks need to be to confuse. 1. Directly competing products 2. If products are related but don't compete directly 3. If products are completely unrelated Basic Facts The Eight Factors 1. Strength of the Mark for D. 2. Proximity of the Goods for P 3. Similarity of the Marks for P 4. Actual Confusion 5. Marketing Channels 6. Type of Goods / Purchaser Care 7. Intent 8. LIkelihood of Expansion Result: WHO must be confused? Problems Trademark Use Elements Required for Infringement Valid Mark Trademark Use In Commerce In Connection with the Sale or Advertising of Goods or Services Without P's Consent Likelihood of Confusion Tests Rescuecom Class 22. In-Class Dilution.mmap - 11/11/2008 - Paul Ohm
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This note was uploaded on 04/05/2010 for the course LAW LAW6571 taught by Professor Abbott during the Spring '10 term at Florida State College.

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DilutionChart - Next Time: 798-807; 821-31 Administrative...

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