Commercial - Constitutional Law II CommercialSpeech Earlyyears Valentinev.Christensen(1942 NYTimesv.Sullivan(1964 commercialnewspaper,irrelevant ac

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Constitutional Law II Commercial Speech
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Fall 2006 Con Law II 2 Early years Valentine v. Christensen  (1942) commercial advertising not protected by 1 st  Am NY Times v. Sullivan  (1964) fact that statements appeared in paid ad in  commercial newspaper, irrelevant Bigelow v. Virginia  (1975) advertising that went beyond merely proposing  a commercial transaction (here, abortion  services) was protected “factual material of clear `public interest’”
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Fall 2006 Con Law II 3 VA Pharmacy Bd. v. VCCC   (1976) Drug price advertising prohibited.  Why? advertising is unprofessional protect consumers from aggressive retailing protect pharma/cies from price competition Who benefits from advertising drug prices? Pharmacies (interest is purely commercial) Consumers (same)
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Fall 2006 Con Law II 4 VA Pharmacy Bd. v. VCCC   (1976) Is advertising protected (1 st  Amd) speech? No. It is  solicitation solicitation  of a transaction, and can be  regulated to same extent as the transaction Note: trade is very heavily regulated by states/fed Yes. It requires intermediation by listener; no  instrumental/interpellative instrumental/interpellative  effects Yes. It serves 1 st  Amd  values values  as other speech self-expression/autonomy  (not likely with corporations) search for knowledge  (marketplace of ideas/prices) Is this less valuable than scientific, literary, other knowledge? political debate   To some extent, especially in our political economy.
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Fall 2006 Con Law II 5 VA Pharmacy Bd. v. VCCC   (1976) If protected speech, to what degree?
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This note was uploaded on 04/05/2010 for the course LAW LAW5502 taught by Professor Stern during the Spring '10 term at Florida State College.

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Commercial - Constitutional Law II CommercialSpeech Earlyyears Valentinev.Christensen(1942 NYTimesv.Sullivan(1964 commercialnewspaper,irrelevant ac

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