435223_Penjelasan Ch3-Corporate Mindset.doc - CHAPTER 3...

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CHAPTER 3 CORPORATE ENTREPRENEURIAL MIND-SET CHAPTER OUTLINE I. The Entrepreneurial Mindset in Organizations A. Reengineering Organizational Thinking II. The Nature of Corporate Entrepreneurship A. Defining the Concept B. The Need for Corporate Entrepreneuring C. Corporate Venture Obstacles III. Conceptualizing Corporate Entrepreneurial Strategy A. Developing the Vision B. Encouraging Innovation C. Structuring for a Corporate Entrepreneurial Environment 1. Preparing for failure D. Developing Individual Managers for Corporate Entrepreneurship 1. Management support 2. Autonomy/Work discretion 3. Rewards/Reinforcement 4. Tim availability 5. Organizational boundaries E. Developing Innovation (I)-Teams V. Summary CHAPTER OBJECTIVES 1. To understand the entrepreneurial mindset in organizations 2. To illustrate the need for entrepreneurial thinking in organizations 3. To define the term “corporate entrepreneurship” 4. To describe the corporate obstacles preventing innovation within corporations 5. To highlight the considerations involved in reengineering corporate thinking 6. To describe the specific elements of a corporate entrepreneurial strategy 7. To examine the methods of developing managers for corporate entrepreneurship 8. To illustrate the interactive process of corporate entrepreneurship 1
CHAPTER SUMMARY Corporate entrepreneurship is the process of profitably creating innovation within an organizational setting. Most companies are realizing the need for corporate entrepreneurship as a response to (1) the rapidly growing number of new, sophisticated competitors, (2) a sense of distrust in the traditional methods of corporate management, and (3) an exodus of some of the best and brightest people from corporations to become small-business entrepreneurs. When creating the climate for in-house entrepreneurial ways, companies must develop four climate characteristics: (1) explicit goals, (2) a system of feedback and positive reinforcement, (3) an emphasis on individual responsibility, and (4) rewards based on results. Organizations create entrepreneurship in a number of ways. The first step is to understand the obstacles to corporate venturing. These are usually based on the adverse impact of traditional management techniques. The next step is to adopt innovative principles that include atmosphere, vision, multiple approaches, interactive learning, and skunkworks. Specific strategies for corporate entrepreneurship entail the development of a vision as well as the development of innovation. Two types of innovation exist: radical and incremental.

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