Exam 2 Review - Issueframing: Issuedualism: o ,

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Frames and Issue Dualism - Issue framing: the ability to structure policy debates - Issue dualism: media’s tendency to seek balance in their treatment of  controversial issues by emphasizing conflict o Media tries to present both sides of the story, because it all goes into  this idea of structural limitation of the news gathering process, and the  idea that you don’t want to be seen as just giving someone’s  propogandized news without contexted information. It’s an idea of  fairness and an idea of leviating charge of bias.  o ** 7 rules!!!  o Transactional      analysis  (Wolsfeld 1991) : idea that the amount of the  message you are able to get out is actually depends upon your level of  power relative to the other media outlet Enables us to understand when an interest group will succeed in  getting media coverage of its cusae Argues that the level of power of an interest group relative to the 
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Exam 2 Review - Issueframing: Issuedualism: o ,

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