November 16 - -Turnout o Evidence is mixed o More ads =...

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November 16 Types of Campaign Effects - Political learning o Effects are modest o Predictable given amount of information available relative to prior  knowledge - Agenda-setting o Evidence supports the transaction model o The agendas of political elites, the media, and the public are  interrelated and influence each other
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Unformatted text preview: -Turnout o Evidence is mixed o More ads = more turnout o Effect is contingent on tone-Vote choice o Effects more likely occur in competitive elections,in elections where one candidate is unkown, or in elections wehre predispositions are not helpful o Strategies and tone matter...
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