chapter 13 business communications

chapter 13 business communications - Click to edit Master...

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Unformatted text preview: Click to edit Master subtitle style Mary Ellen Guffey, Business Communication: Process and Business Communication: Process and Product, 6e Mary Ellen Guffey Chapter 13 Proposals and Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 2 Ch. 13, Slide Writing Proposals and Formal Proposals Formal Reports Business Plans Report Components Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 3 Ch. 13, Slide Preparing Proposals Introduction Explain why the proposal is being made. Develop a persuasive hook. Suggest excellent results, low cost, or exclusive resources. Identify a problem or name a key issue or benefit. Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 4 Ch. 13, Slide Preparing Proposals Discuss the proposals significance, goals, or purposes. For unsolicited proposals, describe an existing problem. For solicited proposals, show that you fully understand the problem and its ramifications. Background, problem Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 5 Ch. 13, Slide Preparing Proposals Proposal, plan Present your plan for solving the problem. Describe implementation and evaluation. Outline a schedule showing dates. Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 6 Ch. 13, Slide Preparing Proposals Staffing Explain the specific credentials and expertise of the key personnel for the project. Show how your support staff and resources are superior to the competition. Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 7 Ch. 13, Slide Preparing Proposals Budget Itemize costs carefully. Proposals are contracts. Present a deadline for the bid figures. Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 8 Ch. 13, Slide Preparing Proposals Authorization Ask for approval. Make it easy to reply. John Foxx / Stockbyte / Getty Images Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 9 Ch. 13, Slide Components of Formal and Informal Proposals Budget Authorization Appendix Generally appear in both formal and informal proposals: Staffing Optional in informal proposals: Schedule Background, problem, purpose Introduction List of figures Table of contents Title Page Abstract or summary Letter of transmittal Copy of RFP ( optional ) Mary Ellen Guffey, Business Communication: Process and Mary Ellen Guffey, Business Communication: Process and 10 Ch. 13, Slide Preparing an Effective Business Plan Letter of transmittal or executive summary Explain your reasons for writing.Explain your reasons for writing....
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chapter 13 business communications - Click to edit Master...

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