2596705876

2596705876 - ME2004 Project(Design and Make) IDEATION...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
ME2004 Project(Design and Make) IDEATION TESTING One of the most important aspects of product development in the soundness of the development of the concept. Common methods for evaluating concepts include: Perceptual Map Gap analysis Product attractiveness score. Perceptual Map: Make a comparison between two attributes, such as price vs convenience. Assign a high and low level to each attribute, and determine the high or low level for each attribute for the given product. Gap Analysis: Look for gaps in products in the market place in respect to the product and to the important attributes of the product being considered. Product Attractiveness: Uses a score card to evaluate the potential 1. Reward 2. Technical risk 3. Commercial risk 4. Strategic fit with the company REWARD: Score Points 1 3 5 How Much? Minor contribution Moderate Very large for us How Soon? Five years Three years This year How Long? One year Several years Many years Company Image Could hurt us Supportive Make us look great Total = 20 points
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/06/2010 for the course ME ME2004 taught by Professor Dr.yuen during the Spring '10 term at NYU Poly.

Page1 / 3

2596705876 - ME2004 Project(Design and Make) IDEATION...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online