Overview of Creative Methods
Objectives of this report
To research the availability of various methods dealing with creativity, innovation
and problem solving, for the purpose of understanding the market.
To identify the key players and the way in which they could be linked and/or
There are three connected (and partially overlapping) areas of human activity
related to any kind of development:
According to James M. Higgins, creativity is the process of generating something new that
Problem solving is the process required when we seek some kind of a resolution, such as
removal of a drawback or achievement of a specific enhancement or improvement.
solving usually includes creativity as a part of the process.
Design activity is necessary when we are dealing with any kind of a project.
process can include problem solving and, if necessary, creativity
Traditionally, each of these activities has its main focus, that is, creativity focuses on the
human, problem solving is built around a problem, and a design (or project) is built around a
system to be developed or improved.
However, there is a definite trend toward mutual
penetration of these activities.
For example, many creative techniques include preparation or
implementation phases, while some problem-solving techniques include problem verification,
In general, each process can be a multi-step procedure.
Two very different types of steps
required can be identified, as follows:
Well-defined, organized and controlled; easy to explain, learn, and utilize with
James M. Higgins.
101 Creative Problem Solving Techniques
Publishing Company, 1994).
John Christopher Jones.
(John Wiley & Sons, 1997).