Malden Mills - THE MALDEN MILLS COMPANY Aaron Feuersteins...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
THE MALDEN MILLS COMPANY Aaron Feuerstein’s grandfather Henry founded the Malden Mills company in 1906, at a time when Massachusetts was at the centre of the American textile industry. After World War II, most New England textile manufacturers moved their facilities to the South of the USA in order to be closer to the source of their cotton raw materials and to benefit from a lower cost workforce. In the 1980s, Malden Mills introduced the first generation of what has become an entirely new product category, 100% polyester performance fleece known worldwide under a variety of registered trademarks including Polartec and Polarfleece. These innovative fabrics revolutionized the way people dress through the concept of layering and helped create a $3 billion market in the process. By the mid-1990s, Malden Mills was the last of the New England garment factories and the leading innovator, producer, and marketer of branded, high quality performance textiles for the outdoor products industry. It was selling $400 million a year of fabrics throughout America, Europe and Asia and had brand name clients like North Face, Eddie Bauer, Patagonia and L.L. Bean. Despite increased competition from lower cost producers, Aaron Feuerstein decided
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Malden Mills - THE MALDEN MILLS COMPANY Aaron Feuersteins...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online