MIS - Innova&on
 MIS
446
...

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Unformatted text preview: Innova&on
 MIS
446
 Innova&on
 •  Closed
 –  Bell
Labs,
Intel
microprocessors,
GM
 •  Open
 –  P&G
Connect
&
Develop,
Innocen&ve,
Threadless
 –  Open
innova&on
≠
open
source
 •  Hybrid
 –  NeGlix
prize
 Business
Models
 •  Customer
value
proposi&on
 •  Profit
formula
 –  Who
are
the
target
customers
and
how
does
the
offering
help
them
 achieve
some
objec&ve,
a
job
they
have
to
do?
 –  How
does
the
company
make
money,
what's
the
macro
cost
structure,
 what
do
margins
look
like
(grocery
at
1%
or
pharma
in
the
80s?),
what
 is
the
"clockspeed"
of
the
industry
(how
fast
does
inventory
turn,
what
 are
typical
lead
&mes,
what
is
asset
u&liza&on,
etc.)
 –  People,
technology,
equipment,
informa&on,
channels
to
market,
 partnerships,
brand,
etc.
 –  Business
processes,
both
inside
and
across
firms,
rules/metrics,
norms
 and
cultural
values
 •  Key
resources
 •  Key
processes
 Key
Ideas
 •  Innovator’s
dilemma:
“good”
management
can
 kill
a
company
 •  Disrup&ve
vs.
sustaining
innova&on
 •  Open
vs.
closed
innova&on
 •  Business
model
 ...
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