Mis_446_demographics - Demographics
 MIS
446
 Key
Ideas
in
the
Reading
 • 

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Unformatted text preview: Demographics
 MIS
446
 Key
Ideas
in
the
Reading
 •  People
under
30
are
defined
by
their
use
of
 technology,
especially
the
Internet
 •  8
defining
characterisCcs:
 



1)
Freedom/freedom
of
choice 
2)
CustomizaCon
 3)
CollaboraCon 
 5)
Integrity 
 7)
Speed 
 
 
 
 
 
 
 
 
 
 
4)
ScruCny
of
outsiders
 
6)
Fun,
at
school
and
work
 
8)
InnovaCon
 5
QuesCons
for
Discussion
 1.  2.  3.  4.  5.  Are
the
criCques
of
the
demographic
valid?
 How
many
people
under
30
fit
the
model?
 Do
the
posiCve
generalizaCons
hold
up?
 Is
the
Net
the
defining
fact
of
life
under
30?
 To
the
extent
the
picture
fits,
what
are
the
 implicaCons
for
business?
 Are
the
criCques
of
the
demographic
 valid?
 •  Shallow,
distracted,
ignorant
 •  On
screen
in
basements:
lost
social
skills,
 overweight,
potenCally
violent,
vulnerable
 •  No
shame
 •  Helicopter
parenCng,
coddled
 •  Poor
work
ethic
 •  NarcissisCc
 2007
data:
Has
the
recession
changed
 a[tudes?
 Adolescent
Obesity
 1976‐80
 Age
12‐19
 5%
 1988‐94*
 10.5%
 1999‐2002*
 16.1%
 2003‐2006*
 17.6%
 *”Net
generaCon”
begins
with
1977
births
 Source:
U.S.
Centers
for
Disease
Control
&
PrevenCon
 How
many
people
under
30
fit
the
 model?
 •  LaCnos
are
14%
of
U.S.
populaCon
and
 growing
fast;
44%
are
off‐line
 •  40%
of
non‐Hispanic
blacks
are
off‐line
 Do
the
posiCve
aspects
hold
up?
 •  Integrity
 –  Duke
 –  Harvard
 –  Music
and
video
 •  CustomizaCon
 •  Freedom
 –  Commitment
 Is
the
Net
the
defining
fact
of
life
 under
30?
 •  Facebook
vs.
MySpace
 •  WoW
vs.
fantasy
sports
vs.
investors
vs.
 poliCcally
acCve
 •  Uploaders
vs.
downloaders
 •  10%
unemployment
 •  PotenCal
downward
mobility
 •  U.S.
vs.
Canada
or
Italy
or
Brazil
or
Korea
 To
the
extent
the
picture
fits,
what
are
 the
implicaCons
for
business?
 •  •  •  •  •  •  Hiring:
finding
talent
 Managing:
se[ng
expectaCons,
accountability
 CollaboraCon:
rese[ng
enterprise
boundaries
 Time:
work/life
balance
 IT:
systems,
data,
hardware
 MarkeCng:
GM,
Unilever,
Apple
 Technology
&
economics
1
 Technology
&
economics
2
 ...
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This note was uploaded on 04/06/2010 for the course MIS 446 at Pennsylvania State University, University Park.

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