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mis_446_demographics

mis_446_demographics - Demographics MIS446 technology,...

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Demographics MIS 446
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Key Ideas in the Reading People under 30 are defined by their use of technology, especially the Internet 8 defining characterisCcs: 1) Freedom/freedom of choice 2) CustomizaCon 3) CollaboraCon 4) ScruCny of outsiders 5) Integrity 6) Fun, at school and work 7) Speed 8) InnovaCon
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5 QuesCons for Discussion 1. Are the criCques of the demographic valid? 2. How many people under 30 fit the model? 3. Do the posiCve generalizaCons hold up? 4. Is the Net the defining fact of life under 30? 5. To the extent the picture fits, what are the implicaCons for business?
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Are the criCques of the demographic valid? Shallow, distracted, ignorant On screen in basements: lost social skills, overweight, potenCally violent, vulnerable No shame Helicopter parenCng, coddled Poor work ethic NarcissisCc
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2007 data: Has the recession changed a[tudes?
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Adolescent Obesity 1976‐80 1988‐94* 1999‐2002* 2003‐2006* Age 12‐19 5% 10.5% 16.1% 17.6% *”Net generaCon” begins with 1977 births Source: U.S. Centers for Disease Control & PrevenCon
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