MIS_446_News - Newspaper Industry Business Model...

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Newspaper Industry Business Model Disruptions MIS 446
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History of the News “Never pick a fight with someone who buys ink by the barrel.” - Mark Twain
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History of the News 59 B.C.: Julius Caesar prints important events 1451: Printing Press Invented 1702: First Daily Paper in London 1766: First law protecting journalism and press 1848: Associated Press formed 1890 to 1920: “Golden Age of Print Media” 1920, 1940: Radio, TV – Circulation
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Old Business Model Newspapers contained everything Front page news, business, sports, classifieds, ads Revenues through advertising and subscriptions Printed daily – news is always from the previous day Journalism as a means for gathering information The reporter in Kosovo problem; muck-
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New Business Model Online readership up, print down More people (i.e. you ) want the news, but for free Advertising $ falls both online and in print Source: Time Magazine, Feb 16, 2009
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This note was uploaded on 04/06/2010 for the course MIS 446 at Pennsylvania State University, University Park.

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MIS_446_News - Newspaper Industry Business Model...

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