MIS_446_analytics

MIS_446_analytics - products or services to a customer who...

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Click to edit Master subtitle style 4/8/10 Data Mining and Monetization MIS 446
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4/8/10 Data Challenges Convention “And what is on-base percentage? Simply yet exactly put, it is the probability that the batter will not make an out. When we state it that way, it becomes, or should become, crystal clear that the most important isolated (one-dimensional) offensive statistic is the on-base percentage. It measures the probability that the
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4/8/10 Consequences New measures matter Walks were invisible in batting average On-base %, slugging %, OPS Other clubs catch up
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4/8/10 Enterprise Data Transaction processing: present tense Order price/quantity Billing and payment Order status Sales and revenue recognition Analytics: past and future tense Costs
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4/8/10 Supply Chain + Demand Chain Customer profitability Up-sell, cross-sell Cost to serve Lifetime value Production Quality Efficiency Profitability
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4/8/10 Cross-sell is a marketing term for the practice of suggesting related
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Unformatted text preview: products or services to a customer who is considering buying something. If you're buying a book on Amazon.com, for example, you may be shown a list of books similar to the one you've chosen or books purchased by other customers that 4/8/10 Financial Applications • Collection • Portfolio management • Risk and underwriting • Fraud detection 4/8/10 Organizational Issues • Who owns the data? • Who guarantees the data? • Who owns the customer? • Who has lifecycle cost visibility? – Summing optimized sub-processes ≠ optimizing end-to-end processes – Budgeting is typically broken • Who sets the goals? 4/8/10 Monetizing Data • Micro history – Credit bureaus, Nielsen, INS, loyalty programs • Macro history – Archives, market data • Customer experience – eBay, configuration engines, package/order tracking, customization 4/8/10 Management Issues • Data Quality • Interoperability • Mission Creep • Privacy...
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MIS_446_analytics - products or services to a customer who...

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