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Unformatted text preview: o Definition o Problems with this theory • Ethics in advertising: you do not have to know the laws but the ethical issues: o Arguments allowing advertising in the “grey” area o Arguments against questionable advertising o Key questions to when developing and or implementing advertising campaign • Product Safety and Liability o The ethics of product safety o Product Liability doctrines • The environment o The ethics of ecology: the environment as a stakeholder o Arguments for the environment being considered a stakeholder o Green marketing o Environmental justice o 4 questions managers should ask regarding their actual operations and responsibilities toward the environment o The three ethical guidelines that reflect environmental values from “Toward a Life-Centered Ethic for business” (pg. 223) o You do not have to know the laws...
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This note was uploaded on 04/03/2008 for the course MGT 410 taught by Professor Kalika during the Spring '08 term at ASU.
- Spring '08