Café

Café - Books Atmosphere Cities Near...

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Click to edit Master subtitle style 4/7/10 MARKETING PLAN By Bayo Adesina And fitzroy whyte Café York
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4/7/10 THE COMPANY Who Are We? What do we Provide? Why should you choose us? Where can you find us?
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4/7/10 Strengths o Atmosphere encouraging socialization o Creative innovations o Printing our cards and leisure books Weaknesses o New business o Limited capital Situation Analysis
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4/7/10 Opportunities o Diverse demographic o Refreshing o Brand new Threats o Copy cat establishments o Extensive café choice in our market o Other leisure options in our area Situation Analysis
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4/7/10 The four Produc t Placemen t Coffee Pastries Cards Leisure
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Unformatted text preview: Books Atmosphere Cities Near Schools Near jobs 4/7/10 The four Pricing Promotion Competitively Priced Student Discounts Opening day Giveaways Account Discounts 4/7/10 Competitive VS. Caf Venice & New York 4/7/10 Target Market Who are we looking to attract? Demographics Male and Female College Educated Age 17-40 Psychographics Values relaxation Work to live not live to work mentality 4/7/10 What we intend to look like 4/7/10 What we intend to look like 4/7/10 What we intend to look like 4/7/10 What we intend to look like 4/7/10 QUESTIONS?...
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This note was uploaded on 04/06/2010 for the course WST 301 taught by Professor Kandi during the Spring '10 term at Suffolk.

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Café - Books Atmosphere Cities Near...

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