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Unformatted text preview: MGT 6772 CASE SUMMARY “How to Integrate work and Deepen Expertise” Nishant S Jain 3/30/2010 In the early 90’s, a company which incrementally built and sustained its core capabilities and successfully integrated different functional disciplines to create a product and process solution was poised to be a global leader in manufacturing technology. To meet these objectives, companies would need to leverage the management of development projects creatively. Eastman Kodak’s management of its disposable camera product was such an example. The project was initially placed under the film division whose objectives did not match the desired project vision. Realizing its mistakes, Kodak re- directed it to the camera division who rightly got behind it. Cross functional teams from different disciplines were set up sharing similar objectives and goals of quick product development, development of new processes for integration and development of novel CAD/CAM technology for design purposes. The structure of the project team, technology used and the work standards fostered a significant degree of interaction from different functional groups, enabled simultaneous learning, ensured high quality by intense initial testing and provided Kodak with a new design technology of CAD/CAM...
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This note was uploaded on 04/07/2010 for the course MGT 6772 taught by Professor Burgess during the Spring '09 term at Georgia Tech.
- Spring '09