Chapter 10 - Ch 10 1 What news media do you favor broadcast cable internet News Media Key intermediary b\/w Americans leaders Basic goal is to

Chapter 10 - Ch 10 1 What news media do you favor...

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Ch. 10 1. What news media do you favor broadcast, cable, internet? News Media Key intermediary b/w Americans & leaders Basic goal is to inform public about pol. & govt. News coverage provides distorted pic of pol. The American Press Was initially tied to nation’s pol party system (partisan press) but slowly developed independent person (Objective press) In process, news shifted from pol. Orientation (pol ideas & values) to journalistic orientation (stressed newsworthy info/events) Competition for traditional news organizations Traditional news faced increasing competition for ppl’s attention from internet/cable Contributed to audience fragmentation, increase in opinionated & entertainment laced journalism Functions of News Media Signaling- press brings relevant events, problems into public view (trad.) Common-carrier- Press serves as channel through which leaders & citizens can communicate (trad) Watchdog- Press scrutinizes official behavior for evidence of deceitful, careless, or corrupt acts (trad) Partisan- Press promotes particular interests/values (new media) Shrinking & fragmenting of news audience Caused bc of new technology, partly bc YA are less likely than older ones to pay attention to news Caused widening gap in info levels of America’s more attentive & less attentive citizens 2. Historical development: From nation’s founding to today Dem. Depends on free flow on info. Early newspapers Printed 1 page @ a time on flat presses Limited production kept cost of newspaper copy beyond reach of most ppl Partisan Press- newspapers openly backed 1 party or the other Technological innovation brought gradual decline of partisan newspapers Telegraph: ppl sub news reports for commentary Power-driven printing press: newspapers printed more cheaply & quickly 1900- height of newspaper’s powers, low point in civic contribution Yellow journalism Lured reader by any possible means Pulitzer + Hearst published sensational & inaccurate reports of Spanish rule in Cuba an led to Spanish American war Objective Journalism Era Excess of yellow journalism led publishers to devise ways of responsibly reporting news Separate advertising department from news department Objective journalism
Ch. 10 Based on reporting of facts rather than opinions, fair bc it presents both sides of partisan debate Adolph Ochs (NY Times)- chief architect of this new model of reporting Promoted through newly formed journalism schools Became dominant reporting model Mass Communication’ By 1920s, hundreds of radio stations were broadcasting throughout the nation No government regulation caused chaos bc nearby stations using the same frequency interfered w/ each other’s broadcasts. Communications act (1934)- regulated broadcasting & created the FCC to oversee the process under FCC broadcasters had to be licensed since the broadcast frequencies are limited & number licensees were required to be impartial in political coverage they had to give equal amount of airtime to political c&idate of the

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