HLTH340_U4_IP_NSMITH (1).docx - Memo 1 The Importance in...

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Memo 1 The Importance in Advertising to Develop a Brand Natoshia.A.Smith American InterContinental University 3/30/2020
Memo 2 Abstract Advertising and branding are two different categories in marketing strategy. Large businesses and healthcare organizations utilize the branding strategy to invent a creative look, message, appeal and feel for themselves that is catchy and hard for consumers to forget. Healthcare marketers use the advertising strategy to convey their brand to consumers by use of multiple media outlets such as television commercials, radio advertisements, social media, online ads, newspapers, magazines etc. In this paper I will create a sample memo from the CEO of a large healthcare organization to the staff; particularly the marketing department with details about a new and catchy ad campaign running while expressing the importance of understanding and comprehending the campaign completely, and why advertising is an important component in building a brand.
Memo 3 The Importance in Advertising to Develop a Brand (Memo) Memorandum To: All Employees From: Natoshia Smith CEO, Organization Planning & Marketing Department Date: 3/30/2020 Subject: Branding As of March 29, 2020, A Home Away from Home Nursing and Rehab has been receiving multiple questions and inquiries from existing and potential clients regarding our new and catchy campaign ad. I feel like this memo is essential because it is very important for all employees to understand our campaign and the importance of advertising to build a remarkable brand.

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