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Unformatted text preview: Student name: Student number: continued on page U NIVERSITY OF T ORONTO AT M ISSISSAUGA November Mid-term CCT 100F L0101 Duration 45 minutes No Aids Allowed I. Multiple choice /40 II. Long answer /60 TOTAL : /100 Read the instructions and the questions well before answering. Please write legibly. CCT100F Page 2 of 10 Continued on page I. MULTIPLE CHOICE [2 x 20 = 40 %] For each statement, select the correct option and report the letter beside the corresponding question number in the table on page four. 1. Cable services had to go digital in order to remain competitive in the 1990s because: a. death star direct broadcast satellites started broadcasting hundreds of channels to invividual homes. b. specialty channels were appearing in unusually high numbers. c. convergence was bringing about new devices. d. Internet media was still primarily analog. 2. Digital technologies process information in terms of a. waves of sound and light. b. base 10 numbers. c. random digits. d. ones and zeroes. 3. A local cable company wants to carry broadcast TV, cable channels, Internet and telephone service in one bundle. This is an example of: e. diversification. f. deregulation. g. monopoly. h. convergence. 4. AT&T was an early innovator in the modern radio industry because: a. the company perfected the radio transistor thanks to its extensive patent rights. b . the company used heavy advertising to pay for broadcasts and originated network broadcasting. c. the company used phone lines to deliver radio service to home subscribers. d. the company created the first radio station. 5. Canada is different from the United States in terms of its approach to communication issues because: a. researchers blend critical and administrative concerns. b. historically, Canada has had different media companies. c. the Canadian market is very much like its American counterpart in terms of media consumption behaviour. d. in Canada, communications researchers have been somewhat opposed to government and industry agendas. 6. It would be fair to say that: a. technological nationalism is a recent phenomenon in Canadian communication history. b. the Canadian government has never understood the necessity of merging broadcasting and telecommunications regulations. c. the Canadian government has not been forceful enough in the way it has dealt with giant communications companies to make them embrace the information highway. d. the Canadian government did well to focus its convergence and information highway policies on the telephone and cable industries. 7. Nicholas Negropontes approach to the development of technological infrastructure is: a. a media deterministic approach....
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This note was uploaded on 04/08/2010 for the course INSTITUTE CCT100H taught by Professor Joelmoody during the Fall '10 term at University of Toronto- Toronto.

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