CCT100H5F fall05 - Student name: Student number: UNIVERSITY...

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Unformatted text preview: Student name: Student number: UNIVERSITY OF TORONTO AT MISSISSAUGA December 2005 Examination CCT 100H5F Joel Moody Duration — 3 hours No Aids Allowed I . Multiple choice II” Long answer It is an academic offence for students to possess the following items at their‘ examination desks: cell phones, pagers, personal digital assistants or- wrist watch computers. If any of these items are in your possession, put them. with. your‘ belongings at the front of the room before the examination begins. No penalty will be imposed. Please note, students are no longer allowed to petition to RE-WRITE a final examination. continued on page Z 10. ll. 12. 13. i4. 15.. 16. CCI lOOHSF Page 2 of 10 Read the instructions and the questions well before answering. Please write legibly. I. TRUE/FALSE, MULTIPLE CHOICE [1 IX: 50 50 96] True/False Indicate whether the sentence or statement is true or false. “ ” is TRUE while “B” is FALSE .. Multiplexing describes the mode ofdistribution of files over the Internet. The film industry initially was very supportive ofVCRs because it provided another I venue for their movies, but later they tried to have VCRs outlawed. TCP/IP stands for Typical Computer Protocol / International Protocol. Corporate Web sites are often used as information clearinghouses for employees. Early photographic methods were a good suit for the scientific community, especially in the field of'biology. Economies of‘scale work when first copy costs are spread over many subsequent copies. Most viewers enjoy streaming media because of its superior visual quality. One ofthe most important changes wrought by cable is the idea of'narroweasting, thus pulling viewers away fiom the general-interest broadcast networks. Film studios began selling materials to television in the 19505 when it became apparent that television was stiff competition for movie theatres. Newspapers emerged as watchdogs of government during the Vietnam War. Computer's play a key role in creating special effects Moore's Law states that computer double in capacity and speed about every 12 months. Most of the large movie studios of the 1930s-1940s went out of'business as television diffused in the 1950s and 1960s A PC application is a type of computer software. Long-term memory stores data and programs for immediate use Assembly languages such as HTML are used to make web pages on the internet. Continued on page 17. 18. 19. 20. 21. 22. 23 .. CCI IOOHSP Page 3 of 10 The star system is closely tied to the development and promotion of film studies. Compact disks use a digital format and first arrived on the scene in the early 19805. Household electricity in North America operates at 140 Volts and 60 Hertz. Declines in circulation forcing consolidation, and declines in relative advertising shares are some of the recent changes in newspaper economics. Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. What is/ar‘e 0&Os? in the Internet industry, Web pages that are Original & Optimized in broadcasting, a station Owned & Operated by a network in the cable industry, an Owner & Organizer in the DBS industry, Overhead & Operating costs None of'the above 9990‘?” Which ot'the following represents the order/evolution (from earliest to most recent) of inventions with regards to print technology? a. Offset printing, rotary press, linotype machines, lithography, photoengraving b. Offset printing, lithography, linotype machines, photoengraving, rotary press 0. Rotary press, linotype machines, photoengraving, offset printing, lithography d. Rotary press, linotype machines, lithography, photoengraving, offset printing 6 None of'the above McLuhan, in his article on understanding radio, identifies a great power of radio media: Radio affects most people intimately, offering a world of direct communication. It misdirects people on the regular basis. It offers a variety of'opinions based on unsupported and unverified evidence. It capitalizes on intellectual property. None of'the above 0999‘?” Continued on page Ll 24‘. 25” 26‘. 27 28‘. CCI 1 DUI-[SF Page 4 of 10 The ENIAC computer had which type of" component in its main processing unit? 3. electrical relays b.‘ silicon wafers c.‘ mechanical spindles (1 tr ansitor' relays 6. None of'the above One barrier to the distribution of digital television is: a digital signals are line ofsight b. most homes have analog sets c. few shows can be produced in digital format (I All of'the above er None ofthe above About What percentage of all films are produced by the top eight movie studios? a. 50 b.‘ 90 c.‘ 25 d 75 e. None of'the above Which of the following is a dominant trend in the newspaper industry? microchips in newspaper vending boxes consolidation of ownership more personal ads more in—depth articles None of the above she-ore Havelock suggests that the Greek alphabet made democratization possible because: a. People could vote by reading a ballot. b It was so simple even children could learn it. _ c.‘ If enough people learned it through an elementary school system, the whole nation could become informed (1. People could learn to understand each other's languages e. None of'the above Continued on page 5 29. 30 31.. 32 33. CC‘I IOOHSF Page 5 of 10 Who were the majority of TV set owners by 1950? 0949???” High—income families Low and middle-income families Local community centers, bars and public institutions, Small business owners. None of’the above Susan Sontag claims that photography is a great leveller because: a. b. c. d e . it translates all experiences into images anyone can be photographed no one who has not studied can take a really good picture anyone can take a photograph None ofthe above According to William Boddy, in 1947 the sizes ofhigh—income and low-income audiences were roughly equal because: a . b. There were special government subsidies for low—income families to purchase a TV set which were designed as a means to promote the new technology. TV sets were installed in bars and thus there were many more low-income viewers per set than in high-income families, who still had many more sets. Although TV sets were expensive they were much more popular among low- income population than among people with high-income because ofpopular entertainment. Broadcasters were willing to cover the high cost of TV sets for low-income families to boost TV advertisement industry. None of'the above The term "internetting" was introduced: a b 0.. d. e . thanks to Atanasoff‘s foresight thanks to the efforts of‘Vinton Cerf to describe a new concept, open network design, that would allow diverse networks to talk to one another to develop the basic rules, or protocols, for communication between networks None of the above In contrast to traditional television, digital television is based upon the method of: a. b. c. d. 6.. Digital Versatile Disc (DVD) drives Helical scanning Non-linear editing Progressive scanning None of the above Continued on page 34. 35. 36. 37. 38.. CCTIOOHSE Page 6 of 10 Which type of switching divides data up into chunks before distributing it over a shared channel? packet switching mechanical switching manual switching multiplexing None of'the above (999.5793 Who creates ratings for films in the United States? the filmmakers the Federal Communication Commission the FBI the MPAA None of'the above 0905‘!» In the late 1940s and early 1950s, film attendance began to decline as a result of: a. The baby boom that occurred afier' soldiers returned from WWII, because young couples stayed home instead of going out on the town b. The Second World War, and the sad mood it cast over the North American population 0.. Radio DJS d. The lack of'highways, as the largest movie theatres were built far from downtown centres e None ofthe above In the television industry, as in many other media forms, financial benefits are derived from a. advertising revenues h group ownership and advertising revenues c. group ownership d. joint operation agreements 6. None of'the above Harold Innis links writing to magic by the fact that: a. The scribes were the political equivalent of the god Thoth -- vizier, sacred scribe and administrator of Osiris -- represented on earth by the pharaoh. Thus the scribes acquired a powerful position as they used the written word. b. The inks the scribes used for writing hieroglyphs were said to have magical powers. c The scribes started to write magical literature, thus separating themselves from the precepts of'religion and attracting the hatred of'the priests. d. The shape of the hieroglyphs evoked magical objects, None of the above .0 Continued on page '39 40‘. 41“ 42.‘ CCI lOOHSF Page i" of 10 Based on the article by Daniel Headrich explaining the optical telegraph, What can be considered as a proof that the demand for rapid communications created the telecommunications systems and not the other way around? a Homer never mentioned any communications signals in his work. b. People were creating communications signals long before the advent of' telecommunications systems“ Technology was pushing scientists to create telecommunications systems” d. The war conflicts were shifting the focus for the need for more efficient communication, e. None of'the above .0 The Hays Office, a board of movie content censors set up by the motion pictures industry: a. was created in 1927, when foul language found its way into "talking' movies by prosecuted a comedian who had raped a starlet c was rebuked by the US. government in 1922 for not following very strict guidelines (1 was the nickname for the Motion Picture Producers and Distributors of'America er None of'the above Newspapers enjoy an advantage over other print media in competing for _ ads. a software by national c.‘ automobile d local er None of the above The first two generations ofcoinputer's- were limited by the complexity of their wiring, which was hand made. Which innovation of Third Generation computers solved this problem? a mercury diodes b transistors 0 integrated circuits (1 parallel processing e None of the above Continued on page 3' 43. 44. 45. 46‘ 47. OCT lOOHSP Page 8 of l0 Historically, which group was most responsible for guiding the development of computer technology? the US“ military the US‘ Commerce Department professors of computer science at MIT multi-national corporations None of'the above (9999‘s Dynamic HTML allows for more advanced control of’Web pages with a” subliminal messages by text 0 graphics (1. All of'the above er. None of the above Which of the following controversial film by D..W. Griffith is considered the first full- length feature film? a. It Happened One Night bl. Citizen Kane 0.. Birth ofa Nation d.‘ The Great Train Robbery e. None ofthe above The spread of’writing and papyrus technology followed by the democratic revolution gave birth to what religious thought? a.‘ The increasingly political cult of'Ra by The immortality cult of Horus (the god ofagriculture) and Osiris (the god of'the Nile), who were supported by Isis, goddess of magic and maker of human laws. c. The mortality cult of Osiris and Horus which tended to be purely political. Early Christian beliefs e.‘ None ofthe above P— What is the "cell" in a cellular mobile phone network? the new area code assigned to most mobile users the power source for the mobile phone the area in which a cellular radio signal can reach a customer the place you end up if you steal mobile phones None of the above 9999‘? Continued on page 48. 49“ 50‘. CCTlOOHSP Page 9 of 10 Nonlinear editing refers to Cutting and splicing film Cutting and pasting film sequences on a computer Movie plot lines that do not make sense All of‘the above None ofthe above @9927!” Affiliates: a.‘ Are stations owned and operated by networks b.‘ Do not share legal responsibilities in the broadcasting industry. c.‘ Are the first broad cast networks which used their phone lines to link several of their stations d, Are stations that contract to use the programming of a network e None of'the above Independent film makers a. Invest an average of about $50—$60 million in advertising per fihn b. Are neither Liberal nor Conservative c Are extremely unorganized and still losing organization (:1. Usually produce films for much less than the major studios e.‘ None of the above Continued on page ZED CCT IOOHSF Page 10 of 10 II. LONG ANSWER [50%] Answer“ ONE of the following questions in approximately 500 (five hundred) words. NOTES Please write only within the lined Space provided. Write the letter of the question answered on the front of the booklet provided. Write in full sentences (not point form)? Budget roughly 90 minutes for this section” Give yourself sufficient time to review and edit, at least for clarity of meaning The answer must be: i. an argumented and reasonably detailed explanation ii. clear iii relevant (on topic) ivy developed beyond the sentence A. Compare and contrast the development of advertising and its support for radio economics versus its support for television economics? B“ What was the early vision of how the internet would be used? What is the more contemporary vision? Why did it change and what has been the effect? ...
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This note was uploaded on 04/08/2010 for the course INSTITUTE CCT100H taught by Professor Joelmoody during the Fall '10 term at University of Toronto- Toronto.

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CCT100H5F fall05 - Student name: Student number: UNIVERSITY...

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