300 Ch10-InClass

300 Ch10-InClass - Chapter 10 Guide The Chapter 10 Guide...

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Unformatted text preview: Chapter 10 Guide The Chapter 10 Guide The Marketing Plan Marketing Plan Business Plan Business Plan Elements Elements Marketings Role Marketings Role Marketing Plan Components Marketing Plan Components A Business Plan is a written document that defines the operational and financial objectives of a business over a particular time, and defines how the business plans to accomplish those objectives. Business Plan Business Plan Nature of the Business Organizational Objectives Decision- making process Organizational Policies Resource Utilization Elements of a Business Plan Business Plan Management Investors Stakeholders . Financial Statements Cash-flow Statement Income Statement Balance Sheet Written for: Includes: Business Plan Market analysis How objectives will be achieved Marketings role Monitor results A Marketing Plan...
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This note was uploaded on 04/08/2010 for the course MKT 300 taught by Professor Eaton during the Fall '08 term at ASU.

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300 Ch10-InClass - Chapter 10 Guide The Chapter 10 Guide...

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