300 Ch13 Notes

300 Ch13 Notes - Chapter 13 - Supply Chain and Chapter 13 -...

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Unformatted text preview: Chapter 13 - Supply Chain and Chapter 13 - Supply Chain and Distribution Strategies Distribution Strategies Marketing Channels Logistics Channel Strategies Retailing Types Nonstore Retailing Retail strategy Marketing Channels Marketing Channels Marketing Channel Supply Chain A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function. Marketing Channels Marketing Channels Gather Information Develop Communications Negotiate Prices Place Orders Store and Transport Provide Credit Make Sales Specialization and division of labor . provides contact efficiency, cost savings and economies of scale Contact Efficiency Contact Efficiency Designing a Marketing Channel Designing a Marketing Channel System System Analyze customer needs Evaluate major channel alternatives Identify major channel alternatives Establish channel objectives Benefits to Consumers Benefits to Consumers Intermediaries provide variety in terms of: Product Sizes (what) Assortment of goods (what) Location (where) Hours of operation (when) Logistics Logistics Logistics The process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption. Logistics Logistics Logistics Right Custom ers Right Place Right Level of Service Right Price Right Am ount Right Tim e Electronic Distribution Outsourcing of Logistics Functions Increased Automation Trends Trends Affecting the Affecting the Logistics Logistics Industry Industry Trends in Logistics Trends in Logistics Increased Services Logistics Logistics Physical Distribution Physical Distribution the process of carrying goods to customers which includes transportation and warehousing Warehousing Warehousing 1 2 3 4 Breaking Bulk Create Assortments Warehousing Warehousing RFID Chip Barcode Distribution Center Importance of Physical Importance of Physical Distribution Distribution 20 % of Sales goes toward Physical Distribution Far more than toward advertising Can provide a sustainable Competitive...
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300 Ch13 Notes - Chapter 13 - Supply Chain and Chapter 13 -...

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