{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

TRAVEL and TOURIMS Mgt_2010 Spring Syllabus]

TRAVEL and TOURIMS Mgt_2010 Spring Syllabus] - TRAVEL AND...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
TRAVEL AND TOURISM MANAGEMENT HTM 2454 Spring 2010 Dohee Kim E-mail: [email protected] Office: 351 Wallace Hall Office Hours: Thursday 10:30 – 12:00 pm or by appointment Office Phone: TBA Required Text: Charles Goeldner, J.R. and Brent Ritchie, Tourism: Principles, Practices, Philosophies , 11th edition. New York: John Wiley & Sons, Inc., 2009. (Note: This is the newest edition and is slightly different from the 10 th edition. If you have the 10 th edition, you can use the previous edition.) WELCOME Welcome to Travel and Tourism Management. This course is designed to introduce you to the macro end of the tourism and hospitality segment of the economy, with a global perspective. For those of you who are not majors in HTM, it may provide you with a new perspective on what it means to be involved in “the tourism industry”. It may even inspire you to change majors! Please ask any of the HTM faculty or staff if you would like to obtain additional information about the HTM program at Virginia Tech. COURSE DESCRIPTION This course is a survey of travel and tourism in a global context. Students will become acquainted with the economic, socio-cultural, demographic, and environmental impacts that tourism has on the world community. Special emphasis will be placed on issues faced by tourism developers in businesses and governments of all sizes. COURSE OBJECTIVES Upon completing this course, the student will be able to demonstrate an informed understanding of the evolution, organization, complexity and scope of tourism as a system. The student should be able: To define the terminology appropriate to the travel and tourism industry; To explain the roles of national and international professional associations, government agencies, trade and professional literature in tourism; To understand the global changes which impact tourism destinations; To analyze the external and internal factors that influence individuals' travel behavior; To relate the principles of service marketing to travel and tourism; To demonstrate an understanding of the economic, cultural and environmental impacts of tourism on both the host and world communities; To explain the role of tourism as a vehicle for understanding different cultures and values of places; and To relate to the global changes that may impact tourism destinations
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}