bundling-1 - Commodity Bundling Introduction Firms often...

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Commodity  Bundling
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Introduction Firms often bundle the goods that they offer Microsoft bundles Windows and Explorer Office bundles Word, Excel, PowerPoint, Access Bundled package is usually offered at a discount
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FiOS TV Prime HD Local channels such as ABC, CBS, NBC and Fox Must-have programming from ESPN, Discovery, TNT, USA, MTV, CNN and more! Extensive On Demand library with over 16,000 titles every month – many available for free Commercial Free Music with 47 Music Choice channels and 48 Urge Radio channels Over 220 View, 40+ HD $64.99/month Verizon Freedom Essentials $ 54.99 month Includes unlimited local, regional and long distance calling across the U.S. and to Canada and Puerto Rico - PLUS these popular calling features: Voice Mail, Caller ID and Call Waiting. FIOS Internet only Fast Download up to 15 Mbps/ Upload up to 5 Mbps FREE wireless router $54.99/month All together: $84.99
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$29 99 mo $10/ mo  $6/ mo  Select $34 99 mo $10/ mo  $6/ mo  Select $83 99 mo $10/ mo  $6/ mo  Select 3 months FREE Over 100 more channels than the FAMILYŖ package Save $26 a month until 2011. Reg. price: $55.99/month. [?] How do I redeem? Local channels included at no extra charge [?] NO startup costs & NO equipment to buy FREE standard professional installation FREE HD or DVR receiver upgrade Ń $99 v alue ONLINE ONLY FREE shipping & handling Ń $20 value ONLINE ONLY 3 months FREE Over 50 more channels than the CHOICEŖ package Save $26 a month until 2011. Reg. price: $60.99/month. [?] How do I redeem? More movies, more sports, more value Local channels included at no extra charge [?] NO startup costs & NO equipment to buy FREE standard professional installation FREE HD DVR receiver upgrade Ń $199 v alue FREE shipping & handling Ń $20 value ONLINE ONLY Over 265 channels of the best TV entertainment Every premium movie channel included Over 35 specialty sports networks, including CBS College
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This note was uploaded on 04/10/2010 for the course ECONOMICS 171 taught by Professor Hopenhayn during the Winter '10 term at UCLA.

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bundling-1 - Commodity Bundling Introduction Firms often...

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