chap 9 questions

chap 9 questions - G roup 8 Chatper 9 Questions March 29,...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Group 8 Chatper 9 Questions March 29, 2010 4. What are some of the major sources of interaction that exist in the typical channel communications system? Some of the major sources of interaction in the channel system come from finding the needs and wants of the channel members, offering support to the members, and providing ways to motivate the members. There are also three distinct relationship differences that the channel members can have. The first, and most “lax” is a cooperative arrangement. For example, cooperative advertising allowances are offered extensively to retailers of consumer packaged goods such as Walgreens while contests and training programs are popular at the wholesale level. The manufacturer basically wants to provide incentive for getting extra effort out of the channel members. The next type of relationship is called a partnership and strategic alliance. This relationship is concentrated on “a continuing and mutually supportive relationship between the manufacturer and its channel
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/10/2010 for the course FIN 600 taught by Professor Hansen during the Spring '10 term at Ramapo.

Page1 / 2

chap 9 questions - G roup 8 Chatper 9 Questions March 29,...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online