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Unformatted text preview: EBay Case SB 450 Professor Adobor February 11, 2010 What are the capabilities that have provided eBay with competitive advantage and why? One significant capability that eBay has is the ownership of Skype. This will allow eBay to further the capabilities of their website by possibly having interactive auctions without having to worry about an outside company broadcasting it across the internet. This is a competitive advantage because it cannot be easily copied or substituted. Another capability that eBay has is the realization that listening to customers is a key factor in long-term success. Top managers in eBay have become aware that the customers needs and opinions are more important than those of the managers and have organized Voice of the Customer groups to get the opinions of the customers. Though other companies may listen to their customers, the other companies may not have the abilities to sit down with customers every few months as eBay does at the Voice of the...
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This note was uploaded on 04/10/2010 for the course FIN 600 taught by Professor Hansen during the Spring '10 term at Ramapo.
- Spring '10