macpac case

macpac case - MacPac Case March 4, 2010 1. Why was MacPac...

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MacPac Case March 4, 2010 1. Why was MacPac successful in the beginning? The company was founded with the passion and enthusiasm of Bruce McIntyre which is essential to success of any company; if the entrepreneur is not in love with his or her idea, it is not going to take off. Another reason that MacPac got off to a great start was the distribution channel. McIntyre was able to get the product into a relationship with one of the top outdoor specialist stores in New Zealand right away. He was also in contact with Gabites and his wife, who produce outdoor merchandise under the company name, Wilderness Products. This will give McIntyre good connections to the rest of the network he needs in order to be successful. 2. What were the reasons for the losses MacPac incurred during 2001–2005? MacPac incurred losses due to cultural changes and economic changes throughout the world. Because they had expanded around the world, the company had to be mindful of global occurrences such as 9/11 in the United States. This impacted the outdoor products market because more people stayed at home and rethought all the adventurous things they had previously done. If they were doing adventurous things as they previously done, these activities were much more toned down and were “softer.” The industry was now more focused on the
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This note was uploaded on 04/10/2010 for the course FIN 600 taught by Professor Hansen during the Spring '10 term at Ramapo.

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macpac case - MacPac Case March 4, 2010 1. Why was MacPac...

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