Unformatted text preview: If the competitive advantage is not sustainable, the company will not last. For example, the company who made Furby had a great competitive advantage over all other toy makers during the mid 1990s. They came out with a toy that had never been invented before and it was something that every kid wanted to have. The strategy was not sustainable because they toy just faded into kids’ memories and they did not come out with any other new models or additions to the models they already had. 3. What is a strategic sweet spot of a company? How do you identify it? What factors must you consider? A strategic sweet spot is where the customer’s needs and the company’s capabilities come together. This is the place that competitors cannot match in such areas like demographics, technology, and regulation. Identifying the sweet spot helps in identifying the strategy statement. The end result should be a brief statement that reflects three elements of an effective strategy....
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- Spring '10
- Finance, strategic sweet spot